Training Design
Kate Betts Media do not use off-the-shelf training packages.
Each training session is designed individually after meetings with the client, because each client has very different needs. By discussing those needs before any training takes place Kate Betts Media can make sure the sessions are as relevant and useful as possible.
We believe the optimum number of trainees is five. The group is small enough for everyone to have a go at role play and big enough for peer observation and feedback.
Kate Betts Media have run training sessions for just one person and for groups of up to ten, as well as making presentations to much bigger groups. One-to-one sessions are useful for senior managers facing a "crisis" situation. Presentations can help give staff an understanding of how the media works. The length and cost of training sessions depends on the number of participants and their requirements.
Sessions are usually very hands-on, but do include some theory to put it all in context. Kate Betts Media use broadcast quality radio and TV equipment and scenarios that are relevant to the client's business.
For clients who have been media trained, but may soon be in the spotlight, Kate Betts Media offer refresher sessions. They can cover specific scenarios to make sure the right message gets across.
Many organisations also find refresher sessions approximately six months after the first sessions are useful.
The training is usually done at the client's premises, making it easier for busy managers and staff, but Kate Betts Media can offer suitable alternative venues.
The training can include: