Training Design

Each training session is designed individually after meetings with the client, because each client has very different needs. By discussing those needs before any training takes place Kate Betts Media can make sure the sessions are as relevant and useful as possible.

Sessions are very hands-on, but do include some theory to put it all in context.

NUMBERS
Kate Betts Media believes the optimum number of trainees is five. The group is small enough for everyone to have a go at role play and big enough for peer observation and feedback.

Kate Betts Media has run training sessions for just one person and for groups of up to ten, as well as making presentations to much bigger groups. One-to-one sessions are useful for senior managers facing a "crisis" situation. Presentations can help give staff an understanding of how the media works. The length and cost of training sessions depends on the number of participants and their requirements. Contact us to find out more about the tailor-made practical training.


REFRESHER SESSIONS
For clients who have been media trained, but may soon be in the spotlight, Kate Betts Media offers refresher sessions. They can cover specific scenarios to make sure the right message gets across.

Many organisations also find refresher sessions approximately six months after the first sessions useful.

 

 


The training can include:

  • Radio interviews with role play
  • TV interviews with role play
  • Telephone interviews with role play
  • Dealing with newspaper reporters
  • Coping with bad publicity
  • Getting good stories into the press
  • Writing press releases
  • Running a press conference
  • Test your media knowledge