strapline of bloghttp://www.katebettsmedia.co.uk/blog/kate_bettsMon, 26 Jul 2010 00:00:00You may be the chief executive of a massive company, but if don t know how to deal with the media...http://www.katebettsmedia.co.uk/blog/kate_betts/bp_chief_gets_his_life_back_after_pr_gaffehttp://www.katebettsmedia.co.uk/blog/kate_betts/bp_chief_gets_his_life_back_after_pr_gaffeFri, 02 Jul 2010 00:00:00The old PR is all about getting editorial coverage in newspapers, radio and television and their ass...http://www.katebettsmedia.co.uk/blog/kate_betts/is_twitter_just_a_load_of_chatter_or_does_it_have_a_place_in_marketinghttp://www.katebettsmedia.co.uk/blog/kate_betts/is_twitter_just_a_load_of_chatter_or_does_it_have_a_place_in_marketingThu, 15 Jul 2010 00:00:00What can we learn from an octopus? Well, quite a lot really when it comes to media coverage. Paul...http://www.katebettsmedia.co.uk/blog/kate_betts/paul_the_octopus_can_tell_us_a_thing_or_two_about_media_coveragehttp://www.katebettsmedia.co.uk/blog/kate_betts/paul_the_octopus_can_tell_us_a_thing_or_two_about_media_coverageThu, 12 Aug 2010 00:00:00While I agree that frontline jobs have to be protected as much as possible in all the cuts let s h...http://www.katebettsmedia.co.uk/blog/kate_betts/prevention_is_better_than_curehttp://www.katebettsmedia.co.uk/blog/kate_betts/prevention_is_better_than_cureTue, 31 Aug 2010 00:00:00I often get asked how often should you send out a press release? My reply: when you have something i...http://www.katebettsmedia.co.uk/blog/kate_betts/how_often_should_you_send_out_a_press_releasehttp://www.katebettsmedia.co.uk/blog/kate_betts/how_often_should_you_send_out_a_press_releaseFri, 24 Sep 2010 00:00:00As a journalist I used to write OTR in the margin of my notebook when an interviewee had announced...http://www.katebettsmedia.co.uk/blog/kate_betts/when_is_off_the_record_off_the_recordhttp://www.katebettsmedia.co.uk/blog/kate_betts/when_is_off_the_record_off_the_recordFri, 29 Oct 2010 00:00:00What do you think of Lord Sugar? Haringey Children s Services? The Pope? Your local fire service? H...http://www.katebettsmedia.co.uk/blog/kate_betts/reputation_reputation_reputation_is_perception_realityhttp://www.katebettsmedia.co.uk/blog/kate_betts/reputation_reputation_reputation_is_perception_realityMon, 29 Nov 2010 00:00:00Anyone who sells snow shovels or trains huskies should grab the moment. Journalists up and down the...http://www.katebettsmedia.co.uk/blog/kate_betts/grab_the_momenthttp://www.katebettsmedia.co.uk/blog/kate_betts/grab_the_momentTue, 21 Dec 2010 00:00:00Just think of all those people who have to work over Christmas and New Year: doctors, nurses, firefi...http://www.katebettsmedia.co.uk/blog/kate_betts/send_your_season_greetings_to_working_journalistshttp://www.katebettsmedia.co.uk/blog/kate_betts/send_your_season_greetings_to_working_journalistsSat, 29 Jan 2011 00:00:00Colin Firth as George VI may have stumbled his way through his speech, but at least he didn t have t...http://www.katebettsmedia.co.uk/blog/kate_betts/at_least_king_george_vi_didn_t_have_powerpoint_to_contend_withhttp://www.katebettsmedia.co.uk/blog/kate_betts/at_least_king_george_vi_didn_t_have_powerpoint_to_contend_withMon, 02 May 2011 00:00:00If you don t shout about what you do your competitors will and they will get all the business. Peo...http://www.katebettsmedia.co.uk/blog/kate_betts/use_pr_to_shout_about_your_businesshttp://www.katebettsmedia.co.uk/blog/kate_betts/use_pr_to_shout_about_your_businessTue, 05 Jul 2011 00:00:00So you ve sent out the press release. It passes all the tests: it s about something interesting and...http://www.katebettsmedia.co.uk/blog/kate_betts/when_the_media_comes_knocking_you_must_be_readyhttp://www.katebettsmedia.co.uk/blog/kate_betts/when_the_media_comes_knocking_you_must_be_readyThu, 29 Sep 2011 00:00:00There are lots of ways of getting yourself in the media for free - and no, I don t mean getting arre...http://www.katebettsmedia.co.uk/blog/kate_betts/how_to_get_free_publicity_without_having_a_story_or_commenting_on_a_storyhttp://www.katebettsmedia.co.uk/blog/kate_betts/how_to_get_free_publicity_without_having_a_story_or_commenting_on_a_storyTue, 15 Nov 2011 00:00:00If you run a business it is possible to do your own PR. In fact I have spent the last four years goi...http://www.katebettsmedia.co.uk/blog/kate_betts/is_it_worth_paying_for_prhttp://www.katebettsmedia.co.uk/blog/kate_betts/is_it_worth_paying_for_prTue, 03 Jan 2012 00:00:00We all know that 2012 is going to be a tough year . and lots of you will be thinking about cutbacks....http://www.katebettsmedia.co.uk/blog/kate_betts/don_t_cut_back_on_the_marketinghttp://www.katebettsmedia.co.uk/blog/kate_betts/don_t_cut_back_on_the_marketing