PR Support

Public relations are vital to raise your profile and, once you are out there, to protect and enhance your reputation. People are influenced by what they see, hear and read in the media. Whether you are trying to get people to buy your goods or services or get across a key message – public relations are a fundamental part of the marketing mix.

Kate Betts Media offer bespoke media relations. We will work with you to discover what you want to achieve in terms of media coverage and consider what is realistic.

In order to tailor our services to your business, first we need to understand it, so we like to meet to discuss just how we can promote your business. We can then work out where to go next. Perhaps you need just a one-off press release to promote a specific event or a longer campaign to raise your profile.

The methods used to raise your profile and enhance your reputation can include arranging appearances on local radio; placing editorial features in the traditional press; coverage in the trade press, or a social media campaign, using Facebook, Twitter, a blog and other methods.

We also offer media training, so when the reporters start ringing up to arrange an interview, we can make sure you are equipped to get your message across.

At Kate Betts Media we know PR is not about spin, but about getting inside the head of the journalist you want to influence. It is not about free lunches and freebies, but about good old fashioned news, comment and contacts. Even in these days of high-speed, fast-changing communications technology, it is about the story. And we can help you tell that story and get the positive coverage you want.