PR for Small Businesses
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STOP PRESS.... The remaining Business Link Yorkshire free PR seminars are all booked up. With the demise of Business Link nationally there will be no more. But watch this space for new plans for 2012. |
Kate Betts Media run seminars about PR for businesses across Yorkshire and the East Midlands in conjunction with the Government-funded advice service Business Link. The seminars help businesses promote themselves for free, which is particularly useful in the current economic climate. Hundreds of business owners and directors have attended, often with positive results happening quickly:
Just a quick note to say a big THANK YOU! I attended your business seminar ‘How to Get Free Publicity in the Media’ in Bradford. I sent out a press release the following week to the Yorkshire Evening Post and they are going to feature it within their ‘Beat the Credit Crunch’ section this Friday. Your advice really works, I would thoroughly recommend people go to your seminars.
Jill Heaton, Lello and Monkey
After I had attended one of Kate's workshops I was extremely motivated to go away and start writing press releases promoting the work of the Hospice's retail team. Every release that I have issued since attending the course has been published - many have also resulted in photo calls. Kate's sessions are very practical and offer lots of useful hints and tips.
Susan Marden, retail co-ordinator, Kirkwood Hospice
I recently attended your “How to use the media for free” seminar, in Sheffield, sponsored by Business Link. You filled me with enough confidence to send the attached press release to the “Estate Agent” the magazine for all members of the National Association of Estate Agents. It is difficult to get anything into this magazine as they try and avoid unintentional advertising. The advice and tips you gave were invaluable and got me a page and half to publicise my new business to a membership of over 10,000! Once again, a BIG thank you.
Andrew Potter, Director, MNAEA (Overseas)
Hi Kate
Result!!!!!!!!!!!!! I have just got our company advertised on Graeme Livers show on Radio Leeds for free this morning!!!!! Thank you so much for your workshop in Ripon last week. Kind regards and many many thanks.
Sarah Sharp, Communications Officer, WAXTiE ltd
Many thanks for reviewing our first press release, we distributed it to our local media with great success so far... we have had an article in the York Press and Hull Daily Mail and also due to appear on Radio Humberside’s breakfast show tomorrow. Great stuff, we can't believe it!!
Andrew Bulmer, Advanced Engineering Ltd
I would just like to let you know the impact attending your course has had on my business. The course itself was excellent and it gave me the confidence (and inside knowledge) of how the world of local media works, who to contact and when to get maximum expose for free. My news story was a success and was printed in 3 local papers – one paper giving us ¾ of a page with colour photographs, you couldn’t miss it if you tried. The staff were very happy to see themselves and the business in the local papers and existing patients thought it was great. The real eye opener was that I did not expect a 42% increase in new patient activity from the free media exposure. Just goes to show, if the right people deliver the right training it really does work!!
Donna Marks, General Manager, A D Hewett & Associates, Brighouse
I recently went on your Getting Free Publicity in the media course. Using your excellent teaching I have managed to get two articles in the Sheffield Star! I would never have got such articles in the Star had I not used your teachings. Adverts of that size would have cost a fortune and the only "cost" to me was two hours of my time to attend the course. From my perspective those two hours were priceless. However it did not stop there. Using this I have developed a good working relationship with Will Payne of the Sunday Mirror and other newspapers. Thanks again.
James Bond, Personal Trainer
I attended your course ‘Free publicity in the media’ in Wakefield last year, and I them emailed you our press release regarding a Fashion show we were holding celebrating 20 years in business and asking real brides to re wear their wedding gowns, which you gave me a few pointers on. I just wanted to say thank you for all the help and advice that you gave me. We have since received free editorial in J life Magazine, Yorkshire life and Beyond Leeds.
Olivia, Anita Massarella Design Couture
Just a quick email to say thanks for the excellent workshop last week. I immediately sent off my press release to a few places and had a reporter from BBC Radio Humberside come and see me to get some material for a feature they're going to run on the breakfast show. Thanks again. All the information I came away with was very useful and extremely helpful. Nick Johnson, Back 2 Basics Cycle Couriers
I went on one of your courses a few months ago. I was a camper manufacture from in-between Huddersfield and Sheffield. Anyway we managed to get on Radio Sheffield last week talking about camper vans, hopefully we should have a few more radio stations lined up and we have had quite a bit of free press. Would just like to say out of all the business courses I have been on yours had the most useful info.
David Elliott, Director, Wellhouse Leisure Ltd, Shepley
Dear Kate. Thank you for an excellent seminar in Grantham yesterday. You imparted so much knowledge in such a short space of time and were also very supportive of the attendees. Kind regards
Liz Makin, Makin It Happen - Coaching, Mentoring & Stress Management
I was at another event the following day and unknowingly bumped into fellow attendees from your talk. Everyone was banging on about how brilliant you presentation was and how useful and practical it was. Top tips from an insider was the consensus.
Mike Chambers, Hydrocheck
Just to let you know I thought the course was fab and a great inspiration. As a result I contacted the Chronicle with a press release the following week... we had the photographer here on the Tuesday and found ourselves in the Chronicle on Friday. What a result!
Louise, Playmania
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