Training Design
Each training session is designed individually after meetings with the client, because each client has very different needs. By discussing those needs before any training takes place Kate Betts Media can make sure the sessions are as relevant and useful as possible.
Sessions are very hands-on, but do include some theory to put it all in context.
The training can include:
- Radio interviews with role play
- TV interviews with role play
- Telephone interviews with role play
- Dealing with newspaper reporters
- Coping with bad publicity
- Getting good stories into the press
- Writing press releases
- Running a press conference
NUMBERS
Kate Betts Media believes the optimum number of trainees is five. The group is small enough for everyone to have a go at role play and big enough for peer observation and feedback.
But Kate Betts Media has run training sessions for just one person and for groups of up to ten, as well as making presentations to much bigger groups. One-to-one sessions are useful for senior managers facing a "crisis" situation. Presentations can help give staff an understanding of how the media works. The length and cost of training sessions depends on the number of participants and their requirements.
REFRESHER SESSIONS
For clients who have been media trained, but may soon be in the spotlight, Kate Betts Media offers refresher sessions. They can cover specific scenarios to make sure the right message gets across.
Many organisations also find refresher sessions approximately six months after the first sessions are useful.
BUSINESS SEMINARS
Kate Betts Media also run seminars for businesses to help them promote themselves for free - useful in these challenging economic times. Literally hundreds of business owners and directors have attended, often with positive results:
Just a quick email to say thanks for the excellent workshop last week. I immediately sent off my press release to a few places and had a reporter from BBC Radio Humberside come and see me to get some material for a feature they're going to run on the breakfast show. Thanks again. All the information I came away with was very useful and extremely helpful.
Regards
Nick Johnson
PS just heard the piece on radio. Many more people have heard of Back 2 Basics Cycle Couriers now!
I recently attended your “How to use the media for free” seminar, in Sheffield, sponsored by Business Link. You filled me with enough confidence to send the attached press release to the “Estate Agent” the magazine for all members of the National Association of Estate Agents. It is difficult to get anything into this magazine as they try and avoid unintentional advertising. The advice and tips you gave were invaluable and got me a page and half to publicise my new business to a membership of over 10,000!
Once again, a BIG thank you.
Regards
Andrew Potter MNAEA (Overseas)
Director
STOP PRESS...... spaces still available.... Kate Betts is running a more in-depth course in 2009 for businesses looking to promote themselves for free in these difficult economic times. For more details on the course "How to deal with the media and get free publicity" at Chesterfield College please see their "Employer News" newsletter.